Днес в пощата си намерих това възхитително съобщение за гавра със сциентологията със средствата на СЕО и Гугъл. На кратко за неговорещите английски или мързящите ги, някакви ентусиасти са направили кампания с ключови думи и линкове, така че при търсене в Гугъл на примерно "опасен култ" да излиза на първо място сайта на Сциентоложката църква. Същото е направено и за "промиващ мозъка култ" и още някакъв култ. И е подействало.
В статията има и за това как са направили преди когато напишеш "нещастен провал" да ти излиза на първо място в търсенето Дж. Буш. И това ако не е мулти куул :) Гугъл били взели мерки след това, да не можеш да правиш такива кампании ако в съдържанието на сайта липсва някоя от думите в търсенето, но понеже в големите сайтове няма как да не се появи някоя от тези думи и явно тактиката работи перфектно.
Много ама много се кефя. Веднъж и Гугъл да се озполва по предназначение.
An apparent
Google bomb
aimed at the Church of Scientology is just part of an all-out
ideological (holy?) war perpetrated by a group called "Anonymous." The
rest of the digital war has been carried out via social media as a
highly organized and carefully orchestrated Internet campaign that's
getting the group a lot of attention.
It's learning good lessons from questionable examples, but the
Anonymous campaign has a lot to teach us about online campaigns. (
Just to be clear, though, not everything highlighted in this article is condoned.)
Yesterday, it came to light that searches for the terms "dangerous cult" brought back the Scientology homepage as the
top result in Google – and it apparently took about a week to do that.
The occurrence was interesting because just a year ago, Google
announced they'd taken measures that would eliminate the practice.
Those measures included not allowing the anchor text in a mass of links
to influence ranking if those words did not appear on the targeted
homepage. Thus, John Kerry's website no longer ranked number one for
"waffle" and George W. Bush no longer ranked number one for "miserable
failure."
However, the word failure did eventually appear on his website,
which served to relight the fuse for the word "failure," at least for a
time. Wikipedia has replaced it since, and so has a site that shall not
be named and should not (EVER) be visited. (This is like the big red
nuke button. Just trust me when I say that the second result for
"failure" should not be clicked.)
Search Engine Land's Danny Sullivan,
unsure if it was a true Google bomb, investigated links pointing toward
the Scientology homepage, their anchor texts, as well as the keywords
on the targeted page. Under Google's explanation, the Google bomb
should only work if the targeted words are actually on the page.
Sullivan discovered the word "dangerous," but not "cult."
The only use of the word "cult" came from links pointing to the Scientology website.
Then something very interesting happened. In the comments at SEL, a reader points to what appears to be a
wiki from Anonymous about how to conduct an all-out media blitz. The master plan includes a Google bomb targeting "dangerous cult," but also "
brainwashing cult" and whatever keyword supporters wanted to match with "cult." They also wished to replace Scientology.org with
Xenu.net, a site aimed at debunking the religion, as the number one result for the keyword "scientology."
Anonymous didn't achieve the number one ranking they wanted for
"brainwashing cult" or for "scientology" ...but they did take them up
to the third result. Not bad for a brand new effort.
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